Content Marketing

That explains in a nutshell why content marketing has such a key role to play in your digital marketing strategy – because it provides a digital footprint that will last a long time. Not only that, but it also creates fresh content for your website that you can share through your social media feeds. It can also be distributed via digital advertising and email marketing. The Content Marketing Institute defines content marketing as “a strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” That definition does not offer any surprises – like any form of marketing, content needs to drive sales. The primary purpose of a content marketing strategy is to create meaningful relationships with prospects and customers, in order to provide long term sales opportunities for your organisation. There are many different types of content to consider. Blogs are an obvious and easy option to go for, and videos are becoming increasingly popular too. Newsletters and emails can be a great way to communicate with your target audience on a regular basis. Added value clickbait, such as white papers, offer a perfect opportunity to ask someone to share some details in return for access to content, so you can build a database of potential customers.